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The makers of the forthcoming flick 'EMI' are leaving no stones unturned in grabbing attention towards the film which has an unusual story line revolving around an issue that is very common yet never been presented in any way through Bollywood films till now.

For the first time in the history of films in India, the music launch was conceptualized and held as a televised event on Friday evening.

The audio launch was hosted by Seemanto Roy of Sahara One Motion Pictures, Ekta Kapoor of Balaji Motion Pictures Ltd and Suniel Shetty of Popcorn Motion Pictures Pvt Ltd.

The event turned out to be a grand affair with great entertainment and the presence of A-list stars.

Suniel Shetty was playing the perfect host making the guests comfortable in every way.

The humour quotient was provided by the compeers Rakshanda Khan and Sunil Pal who kept the entire crowd in splits.

Jeetendra came to support his daughter. Tusshar Kapoor and Govinda also made a brief appearance.

Sanjay Dutt came accompanied by his wife Manyata.

The actors of the film Urmila Matondkar, Malaika Arora Khan, Dino Morea, Ashish Chowdhary, Neha Oberoi, Hindi Pop band Silk Route and the debut music director Chirantan Bhatt performed while Arjun Rampal and the new director Saurab Kabra was seen excitedly cheering the performers.

The prominent persons from the Tinsel Town who attended the function are film makers Sanjay Ghadvi, Abbas Mustan, Priyadarshan, Rahul Dhoalakhi, producer Ratan Jain, Divya Khosala Kumar, actress Vidya Malvade, Celina Jaitley, Aarti Chabria, Javed Jaffrey, Sameer Dattani, Mimoh, Sophie Chowdhary, Tulip Joshi, Kim Sharma and Prachi Desai.

Television artists Hiten Tejwani and Ram Kapoor also came for the event.

The title track of 'EMI' has been sung by Sanjay Dutt supported by Suzan, Earl and Mahalaxmi Iyer.

The music has been released by T-Series.

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